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Chiropractors Everywhere, what do I do about this competition? Part 2

Posted By Nicholas R. Payne, Wednesday, January 18, 2017
Updated: Wednesday, January 18, 2017

Chiropractors Everywhere, what do I do about this competition? Part 2


    Last time we talked about looking at our “Competition” in a different light. We talked about controlling things that you have control over, specifically the experience that your patients have in your office. A highly trained staff with great procedures will create an awesome customer service experience. But there is another thing you can focus on to improve your practice and that is you.


    How do you become a better doctor? There are lots of ways to improve your doctoring ability. Your education is the first and foremost. Make sure you continue to learn. In Kentucky, chiropractors are required to have 12 hours of continuing education each year. But to grow as a practitioner that is not enough. Find something you love and explore it. Add techniques to your practice. Learn more about the body and how to diagnose it. Chances are you will not encounter a situation where you are too educated. But you may encounter a situation where you are not educated enough.


     Professional development is great, but what other ways can you grow? You need to work on yourself. You need to read books and listen to podcasts. You might ask why that is important. Let me ask you this?  Do you know yourself? That may sound like a silly question, but it is a very important question. The better you know yourself the better you will be able to set goals, develop relationships and be ultimately successful.


    Many of us are going through the motions of life. We may not be happy with our home life, work life or the level of success we have achieved. Many times when you don’t know yourself, you are just responding to things that happen in your life.  You are not taking the time to stop and make a conscious decision on how to proceed. If we don’t know ourselves we typically will not have goals to strive for. This can lead to confusion and the feeling of being the hamster on the wheel. Just running as hard as we can but not accomplishing anything.

It is important to learn to know yourself. What are your strengths and weaknesses?Where do you want to be?What makes you happy and what doesn’t? When you start to achieve these things in your personal life, your professional life will take off. Have you ever met that very successful person and said, “Man if I could just be that lucky.”? Success is very rarely based on luck. It’s about having yourself in the right place at the right time with a goal. This is why it’s important to make conscious decisions about life and how to best position yourself to achieve your goals.


    With the advent of the internet we have more opportunities to learn about ourselves than ever before. Maybe it’s subscribing to Dave Ramsey’s pod cast and listening to his views and advice on business and personal leadership. Maybe you want to read.  Find a business or personal development book and start today. Motivational speakers like Zig Ziegler and Tony Robbins may be a way to help you get started. Once you start somewhere you will develop your own road map to finding yourself. It takes time and effort, but you are worth that investment!


    We are all different. We have different needs, but continue to learn. Learn about your profession, but more importantly learn about yourself. If you have not ever done this, start today. It’s never too late. I am willing to bet that your life becomes much more successful as you learn to identify yourself. You will start creating your own luck and making conscious decisions. Then YOU will be in the right place at the right time!

Tags:  2017  competition  continuing education  flat earth  KAC  part 2  trump  unite  zig 

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Chiropractors Everywhere, what do I do about this competition?

Posted By Dr Nicholas Payne, Wednesday, January 4, 2017
Updated: Tuesday, January 3, 2017

Chiropractors Everywhere, what do I do about this competition?


    If you practice in a metropolitan area you have had multiple chiropractors around you for years. If you’re a small town chiropractor you are seeing more and more chiropractors moving in. How do you make it with all this competition? They are stealing your patients or potential patients. But I want you to stop for a minute and think about this situation.


    The old notion of chiropractors seeing only 8-10% of the population has been shown to be wrong. The most recent Gallup-Palmer College of Chiropractic Survey showed that 25% of the population has seen a chiropractor in the past five years. Over 50% of those had seen their chiropractor in the past 12 months. It further goes on to show that 28% of the population would choose Chiropractic as their first provider for neck or back pain. The number of people that are seeing chiropractors is ever increasing. I would contendthat there are plenty of patients to go around.


    I want to challenge you to look at this “competition” differently. You cannot control how many doctors move into your town. What do you have control over? You can control what you do in your practice. You can control the type and quality of service that you provide. You can choose to be a better doctor and in the end the better service and product will always win. Turn your focus away from worrying about things you have no control over and focus on yourself. Improve yourself.Make yourself a better doctor. Improve your office procedures and customer service.

You might ask, how do I do this? Let’s talk about your patients experience in your office today. Make sure that your 1st impression is a great one. The first experience a new patient has with your office is the call to make an appointment. Have you called your office to see how the phone is being answered? Have you trained your office staff lately? This is important if your office staff is 1 day old or has been with you for 40 years. As humans sometimes we get lazy and stop doing things we have been taught. Maybe that 1st phone call can be improved. What does the patient see when they enter your office? Is it clean and bright? Is your staff ready to welcome them with a smile? Do they sit in your reception area or your treatment room (AKA the 2nd waiting room) for long periods? Make sure you are conscious of their time and make their experience in your office an efficient one.


    These little things make a patient choose you over the “competition”. When you pay attention to customer service your patients will talk to their friends about you. That means referrals and more new patients. I have seen it time and time again that patients are happy with your care, but not excited about the experience. They will continue to come to see you, but they will not talk to their friends about you. Make your office experience a fantastic experience that stands out from everyone else.


You have control of how a patients sees your office, make the best use of it!

Tags:  competition  kac  kentucky Chiropractic 

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